OUR IMPACT

Why are artists and creative professionals important to the ecosystem of the metaverse?

Community and Outreach

Artists and creative professionals are key to the ecosystem of the metaverse, as creativity and storytelling attracts engagement and builds connection on a personal, individual, community and collective level. The metaverse depends on engagement as a means to connect with its end users and the wider community. Artists and creative professionals provide an invaluable contribution to creating the actual experience and the limitless possibilities that the metaverse has to offer. Engagement and connection will educate the wider community on the potential and added value of the metaverse experience, which will also increase its growth and expansion. 

Diversity and Inclusion Impacts

The Metaverse and Web 3 space allows for further opportunities to champion diversity and inclusion. Being in its relatively early stages, we are presented with a portal that we can create new cultures and environments of openness, acceptance and welcomeness. Creativity, Art and Storytelling has an innate ability to connect and engage with a wider community, allowing for greater potential and possibility to provoke thought on societal and cultural norms. This connection and engagement is essential to all industries to encourage further action and change.